Creative Director
Rebrand · Logo Design · Product Design · Cinematography · Website design
Rebrand, Product and Packaging Design
From concept to creation, I've steered the redesign of the brand identity and the product design process for over 60 products, ensuring that each element resonates with Birch Babe's philosophy and mission, incorporating sustainable product design and materials such as glass, aluminum, and recycled Kraft paper into Birch Babe's offerings.
Logo Redesign
The logo redesign for Birch Babe reflects a thoughtful and modern approach to visual branding, capturing the essence of the brand in a fresh and captivating way. The design seamlessly combines elements that embody the natural and eco-friendly ethos of Birch Babe.
Cinematography & Editing
Brand Guidelines
Defining the brand's personality through comprehensive guidelines has been pivotal in this journey. Every colour, font, and visual element is thoughtfully curated to maintain a consistent and compelling brand image across all touchpoints.
Website Design
Crafting a digital shopping experience that captivates and communicates the brand's narrative was a thrilling experience. The website represents Birch Babe's identity, offering visitors an immersive and seamless online experience.
Shopify e-commerce update
A complete redesign and shopping experience on birchbabe.com
E-commerce Product Photography
